Episode #89 “Why You Need to Care About Money, But Just Not Too Much”

With Rich Cohen | New York Times Best Selling Author


Rich Cohen is the author of the New York Times bestsellers Tough Jews; Monsters; Sweet and Low; When I Stop Talking, You’ll Know I’m Dead (with Jerry Weintraub); The Sun & the Moon & the Rolling Stones; and The Chicago Cubs: Story of a Curse. He is a co-creator of the HBO series Vinyl and a contributing editor at Vanity Fair and Rolling Stone. He has written for The New Yorker, The Atlantic, and Harper’s Magazine, among other publications. Cohen has won the Great Lakes Book Award, the Chicago Public Library’s 21st Century Award, and the ASCAP Deems Taylor Award for outstanding coverage of music. His stories have been included in The Best American Essays and The Best American Travel Writing. Despite frequent predictions, he still lives in Connecticut.


  • How our society’s fear of being left behind is negatively impacting our lives and our relationship with money
  • Why embracing Herbie Cohen’s mantra of not “taking life too seriously” can benefit your life and relationship with money.
  • How and why you can negotiate anything
  • How power is only a perception
  • To be successful, you have to be willing to learn with ambiguity
  • Herbie’s great insight and guiding principle: The secret of life is to care, but not that much
  • Why questioning authority (respectfully) is healthy and helps us live an enjoyable and meaningful life


  • “None of us own this life, we are all renters” Herbie Cohen
  • “It’s not the money, it’s the money” Herbie Cohen
  • “The key to life is to care, just not too much” Rich Cohen


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